CORPORATE IDENTITY AND DEVELOPMENT
No matter what you sell, it’s likely that someone else (or many someone else's) also sell something similar. It’s up to you to show a potential customer why they should pick you. To successfully generate sales, you have to stand out from the noise of your competition. How do you do that? You discover what makes you unique, and you rock it like a boss.
WHAT IS BRANDING?
Your organization's identity has significance influence on your customer’s purchasing decisions. A well thought out visual theme will create a positive and confident impression of your business in their mind. A solid and consistent identity will produce more referrals and increase your repeat business.
Getting this right is one of the best ways to connect with your target audience and increase profitability results for your advertising dollars spent. Your marketing strategy is incomplete without a recognizable presence that evokes interest and represents you in a compelling way.
89% of B2B marketers say brand awareness is the most important goal,
followed by sales and lead generation.
- Content Marketing Institute
HOW DOES IT WORK?
If you’ve explored our website, you may have already encountered Jim. Jim is our fictional-but-accurate persona of the modern consumer. So, let’s talk about how a strong image attracts him to spend his money on your stuff.
Jim needs to use your service, but there are numerous businesses for him to choose from. He does a Google search and finds your website as one of his options. He clicks in to check out your web page, but when he gets there, nothing pulls him in. Your logo looks like countless others and nothing about your message stands out to him. You missed the opportunity to get his purchase because you failed to communicate your company’s most valuable asset… your brand.
He selects a different website, and when he arrives there, he finds an attractive, polished and original identity. The logo form is consistent with the underlying message and gives a clear picture of exactly who these people are. Every composition and textual element communicates a specific personality to him. With all of this in mind, which company do you think Jim decided to buy from?
BRAND DEVELOPMENT - BEING FORGETTABLE IS BAD FOR BUSINESS
At EnPeak, we clarify your message. We create a meaningful connection between your product or service and the heart of the company offering it. Our creative team takes an innovative approach in the development of the visual direction for your organization.
WE CAN ASSIST WITH:
• Logo Design
• Promotional Pieces
• Banners and POP Models
• Advertising Layouts
• Direct Mail Campaigns
• Brochure Creation
• Custom Graphics
• Pre-Press Support
WHETHER IN PRINT OR DIGITAL FORM, YOU DON’T WANT TO MISS THE OPPORTUNITY TO STRIKE A VISUAL CORD TO BE MEMORABLE IN THE MINDS OF YOUR TARGET CONSUMERS.
If you’re operating on a budget, you need to make every penny count. Creating a recognizable overall image brings a strong return on your investment. It defines your core quality, positioning you as a trusted resource to consumers who want what you offer and aligns them with your values and personality. It’s a strong selling point that increases your bottom line. After all, isn’t that the main purpose of spending time and money to grow your revenue?
Let’s talk about how our team of professionals can help you create powerful awareness of your business's unique identity.
© 2022 EnPeak Group, LLC